Brand & Awareness

Branding is often confused with corporate identity (i.e. colors, logos and fonts). A company’s brand is a marriage between its public mission statement and its company culture. It should resonate internally just as much as it does externally. In this section I’ll walk you through examples of how companies positioned themselves to become leaders in their industries.

Please follow my Facebook page if you want to be alerted when I post new articles.

  1. Awareness Marketing You Can’t Ignore

  2. Branding Case Study: Two start-ups that became multi-million dollar companies