Most who work in the lead generation business know conversion rates may be improved by reducing the number of steps involved with the conversion funnel. One way to reduce the number of steps in the process is to change display advertisements from the static GIF format into an HTML-based ad and then capture lead data in the ad unit itself. However, is capturing lead generation data inside a mobile display advertisement possible? I say, yes!
Click the “i” tab below to see this in action.